I'm a Creative Director and Copywriter in Portland, Oregon. Before that, I was a journalist.
So, what do you do?
Remember those old BASF ads? “We don’t make a lot of the products you buy, we make a lot of the products you buy better.” That’s me.
I don’t write every piece of copy on an account, but I strive to make every piece of copy better. What's my role? It's making the language for a campaign, like a rebrand. It's teaching an account lead to communicate with their audience: small businesses for G Suite; teachers, administrators and parents for G Suite for Education; relocated employees for Mercedes-Benz. It's working to help team members think like a client, delving into their mindset. It's developing a style guide so growing the team is easier.
Sometimes, it's working with clients or other team members to figure out what they want to say, like for an internal newsletter, an award submission, or the opening lines of a new business pitch. It's creating concepts for an agency’s print ads. It's ghostwriting for people as diverse as tech executives or Mariah Carey.
So: I write. I help my team members communicate, and I help brands communicate. Also, I come up with puns. Lots and lots of puns.