Work History


 Associate Creative Director, Copywriting, M Booth 2012-2017

I worked on a wide breadth of digital-first brand campaigns. My responsibilities included creative direction, managing writers and social strategists across accounts (typically around five at any given time) and copywriting.

 G Suite/G Suite for Edu/Google Apps/Google Maps API/Cloud Platform:

Managed day-to-day copy quality for the above social accounts; lead ideation of creative assets of for “moments” for campaigns like “Time for Cheer”, “Salute Our Service”, “Google for Education Impact Portraits”, “Share Google Apps”, and the inaugural “Google Maps API Code the Road” and “GCP Next” roadshows

Created internal social Google voice playbooks

Launched and managed team of writers to create social media content for the personal accounts of Google executives

Worked on multiple re-brands (Google Enterprise → Google for Work → G Suite)

American Express:

Managed four-person editorial team for OPEN social accounts on Twitter, LinkedIn and Facebook

Facilitated advertorial partnership between Inc. and American Express SPG, making a microsite with interviews of high-spend card members; interviewed cardmembers and managed writers; oversaw creation of marketing collateral

Created digital banners, marketing collateral; developed internal awareness campaign for Amex GCP Vicinity tool including creation of two-minute animated explainer video sent to 50,000 Amex employees

Launched the first Pinterest page for Small Business Saturday; oversaw the first-ever SBS real-time photography campaign in partnership with Getty Images and Getty Images photographers for the event in eight U.S. cities


Ran the day-to-day posting of blog for Mercedes-Benz employees who relocated to Atlanta; sourced and managed freelance writers to create the freshest Atlanta-focused content  

Krug, Macallan, Stoli Elit, Patron:

Created social and digital content for these wine and spirits brands; launched Krug’s Instagram; oversaw real-time social content creation at events


Co-Founder and Managing Partner, March 2010-December 2014

Co-founded Fortnighter, an on-demand travel itinerary service

Facilitated press: New York Times, Financial Times, New York Post, Fortune, Mashable and MSNBC

Sourced and managed a network of over 150 writers from across the globe to create customized travel itineraries with one week turnaround

Owned the number one organic search result on Google for “custom travel itinerary” during lifetime of the site

Originated content partnerships with FoundersCard, Inspirato by American Express, Yotel, Equinox, Mercedes-Benz and Preferred Hotels


Senior Content Manager, Travelocity/IgoUgo Nov. 2010-Dec. 2011

Grew email list from 200K to 1MM in one year, generating $100K+ in revenue

Led new content partnership with Travelzoo


Lead Editor, December 2005-October 2006

Hired as the site’s first full-time editor

Designed cohesive editorial voice for rotation of five writers

Quadrupled average daily traffic


Freelance Writer November 2004-October 2012

Travel + Leisure: Reported monthly Best Deals feature, 2007-2011

Fodor’s: Author of four guidebooks including Prague and New York City

New York Post: Contributed 50+ articles



2015 and 2016 PRWeek Mid-Size Agency of the Year Winner

2015 Webby Nominee, Google for Edu

2014 Shorty Nominee @Googleforwork

Startup Bus 2011 Participant



New York University, New York B.A., cum laude, with honors in Politics, 2004



Rolling Stone; Grove/Atlantic Press; Details



NYU Dean’s List, 2000-2004

NYU Presidential Scholar

NYU Student Athlete Honor Roll

NYU Founder’s Day Award for Academic Excellence